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R Republican · U.S. House 10, California · Nov 3, 2026

Jeffrey
Frese

Republican small-business owner Jeffrey Frese challenges Democratic incumbent Mark DeSaulnier in California's 10th Congressional District.

Background

Jeffrey Frese is a Republican candidate challenging incumbent Democratic Rep. Mark DeSaulnier in California's 10th Congressional District in the November 3, 2026 election. He describes himself as a moderate Republican and has no prior elected office. 16

Frese is a small-business owner based in Moraga, California. He currently runs a skincare company and previously founded Fat Snax, a keto-friendly cookie brand he built and sold. Before his entrepreneurial career, he held product-leadership roles at CNN, Nickelodeon, and MTV. 1314

He earned a bachelor's degree in economics from the State University of New York at Cortland. His campaign has centered on government reform themes. 13

Frese's campaign website is freseforcongress.com, and his official X account is listed as @VoteFrese in candidate directories. 89

At a glance

Party
Republican
Running for
U.S. House · District 10, California
Election
Nov 3, 2026
Current office
Small-business owner (skincare company); candidate for U.S. House, CA-10
Website
freseforcongress.com(opens in a new tab)

Where they stand

Each position links to the page it was drawn from. Quotes are verbatim.

Timeline

  1. Oct 11
    poll
    FutureBallot model rates DeSaulnier's re-election chance at over 99%; no district poll found

    FutureBallot's October 11 forecast model estimated DeSaulnier's probability of winning at over 99%. No independent district-level poll of the CA-10 race was identified in the available sources.

    CA-10 2026 House forecast - FutureBallot · Oct 11, 2026 (opens in a new tab)
  2. Oct 9
    news
    Frese posts campaign message to newly added Castro Valley and Ashland voters on Patch

    In a post on Patch, Frese addressed Castro Valley and Ashland residents set to enter CA-10 in January, writing: 'You deserve a representative who knows where Castro Valley is before he gets your vote, not after.' He used the redistricting change to make a direct appeal to those new district constituents.

    Castro Valley Joins a New District in January. Ask for a Plan First. · Oct 9, 2026 (opens in a new tab)
  3. Oct 8
    news
    Frese advocates affordability and congressional reforms in Danville San Ramon coverage

    In coverage by Danville San Ramon, Frese called for stopping deficit spending, reducing barriers to housing development, and barring Wall Street and hedge funds from buying single-family homes. He reiterated support for term limits, a congressional stock-trading ban, withholding lawmakers' pay for late budgets, and banning former members from becoming lobbyists.

    Mark Desaulnier faces Republican challenger in race for ... · Oct 8, 2026 (opens in a new tab)
  4. Oct 7
    news
    Mercury News reports Frese has little to no FEC-reported campaign finance activity

    The Mercury News reported that FEC records showed no campaign-finance information for Frese, while DeSaulnier had over $586,000 cash on hand as of June 30. Frese told the paper his campaign raised and spent less than $5,000, relied on volunteers, and received no PAC or large-donor money. The paper also described Frese's campaign priorities as lower family costs, law enforcement, voter ID, Social Security, and back-to-basics education.

    Election 2026: House control is up for grabs. Bay Area seats look ... · Oct 7, 2026 (opens in a new tab)
  5. Sep 25
    news
    Orinda News covers Frese as DeSaulnier's challenger in CA-10

    The Orinda News reported on DeSaulnier pursuing another term, noting Frese as his Republican opponent in the November general election.

    Incumbents Bauer-Kahan and DeSaulnier pursue another term · Sep 25, 2026 (opens in a new tab)
  6. Sep 25
    news
    Frese makes government reform central to his District 10 campaign

    In a candidate questionnaire reported by the Walnut Creek Record, Frese declared government reform his top priority, calling for eight-year congressional term limits, a ban on congressional stock trading, restrictions on members becoming lobbyists, and a 'No Budget, No Pay' rule. He also backed federal permitting reform and opposed mileage-based driving taxes.

    Frese makes government reform central to his District 10 bid · Sep 25, 2026 (opens in a new tab)
  7. Aug 27
    filing
    California certifies Frese as Republican opponent to DeSaulnier on November 3 ballot

    California's certified candidate list confirmed Jeffrey Frese as DeSaulnier's Republican challenger in CA-10 for the November 3 general election, as reported by Political Media Monitor.

    Mark DeSaulnier (D) — U.S. Representative, CA-10 | 2026 profile · Sep 24, 2026 (opens in a new tab)
  8. Jun 2
    filing
    Frese places second in CA-10 top-two primary, advancing to general election

    Jeffrey Frese received 28,671 votes (12.94%) in California's top-two primary, finishing second behind incumbent Mark DeSaulnier (59.68%), qualifying him for the November 3 general election. Figures come from certified results cited by FutureBallot and Political Media Monitor referencing the California Secretary of State's Statement of Vote.

    CA-10 2026 House forecast - FutureBallot · Oct 11, 2026 (opens in a new tab)

Endorsements

  • Steve Hilton other
    Listed on Frese's campaign website; described as candidate for governor / political figure. No endorsement date stated. freseforcongress.com
  • Carl DeMaio's Reform California organization
    Listed on Frese's campaign website. No endorsement date stated. freseforcongress.com
  • Contra Costa Republican Party organization
    Listed on Frese's campaign website. No endorsement date stated. freseforcongress.com
  • Howard Jarvis Taxpayers Association PAC organization
    Listed on Frese's campaign website as an endorsing advocacy PAC. No endorsement date stated. freseforcongress.com
  • BAJC-Action (Bay Area Jewish Coalition) organization
    Listed on Frese's campaign website. No endorsement date stated. freseforcongress.com
  • Alameda County Republican Party organization
    Listed on Frese's campaign website. No endorsement date stated. A separate ACGOP candidates page lists Frese in CD-10 but does not mark him as formally endorsed. freseforcongress.com

Campaign finance

Totals filed with the Federal Election Commission for the 2026 election cycle.

Raised
$0
Spent
$0
Cash on hand
$0

Reporting date not available. ↳ FEC record H6CA10187(opens in a new tab)

Sources 9

  1. [1] CA-10 2026 House forecast - FutureBallot(opens in a new tab) Oct 11, 2026
  2. [2] Jeff Frese — Republican for U.S. House, CA-10 | Independent Joe(opens in a new tab) Oct 11, 2026
  3. [3] Castro Valley Joins a New District in January. Ask for a Plan First.(opens in a new tab) Oct 9, 2026
  4. [4] Frese For Congress(opens in a new tab) Oct 9, 2026
  5. [5] Mark Desaulnier faces Republican challenger in race for ...(opens in a new tab) Oct 8, 2026
  6. [6] Election 2026: House control is up for grabs. Bay Area seats look ...(opens in a new tab) Oct 7, 2026
  7. [7] Frese makes government reform central to his District 10 bid(opens in a new tab) Sep 25, 2026
  8. [8] Incumbents Bauer-Kahan and DeSaulnier pursue another term(opens in a new tab) Sep 25, 2026
  9. [9] Mark DeSaulnier (D) — U.S. Representative, CA-10 | 2026 profile(opens in a new tab) Sep 24, 2026
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